Privacy Policy

Our Promise

• We handle your data with care. You can trust that your data is secure with us and that we comply with the law.
• We do not monitor the content of your communication. We do not monitor calls, inspect the content of your SMS messages, emails, or chats, and we do not track which websites you visit.
• We do not sell your data to third parties.
• We inform you about the use of your data and provide you with easy ways to view and adjust your data and the privacy choices you’ve made.
• You decide what happens with your data. We respect the choices you’ve made regarding your privacy.

Opt-out
We offer everyone the option to opt out their MAC address at the bottom of this page. After opting out, your MAC address will no longer be counted or included in the statistics we generate for our clients.

Services
Picopoint Solutions offers its clients the ability to conduct WiFi-based measurements in retail spaces, shopping centers, or other locations, and also to interact with visitors. This allows our clients to gain better insights into customer routes, further improve on-site service, and potentially offer interesting promotions. Other applications include optimizing the development and design of a measurement area, or improving service and security at events.

What Personal Data Is Processed?
Every smartphone has WiFi. Thanks to a MAC address, each smartphone can uniquely identify itself on WiFi networks. Our WiFi sensors measure the presence of your WiFi device’s MAC address. Picopoint Solutions encrypts and anonymizes these MAC addresses immediately after measurement, making a personal link to individuals impossible. Additionally, we collect non-traceable user information regarding average ages, catchment area based on postcode (how far visitors are willing to travel to a destination), and selected language. An email address is necessary to contact visitors if needed, for example, for a special offer or practical matters.

What Data Do Our Clients Receive?
Our clients only receive access to aggregated and anonymized data from us. This includes information on numbers, average age, most frequently counted postcode, dwell time, or walking routes. Email addresses are used for a client’s email program.

I Don’t Want to Participate (Opt-out), How Do I Do That?
You can always choose to turn off your WiFi.

You can also opt out, after which we will remove all profiles linked to the provided MAC address from the system. Historical (anonymized) data will not be affected. You will then no longer be included in future analyses. At that point, you will no longer have access to the service. Any ongoing (possibly paid) WiFi access will expire. Picopoint Solutions strives to process this request as quickly as possible.