Privacy Policy

Picopoint Solutions highly values your privacy. This page outlines the role privacy plays in our services, the steps Picopoint Solutions has taken to ensure privacy, and what we do to protect your personal data.

Our Promise

  • We handle your data with care. You can trust that your data is secure with us and that we comply with the law.
  • We do not monitor the content of your communication. We do not monitor calls, inspect the content of your SMS messages, emails, or chats, and we do not track which websites you visit.
  • We do not sell your data to third parties.
  • We inform you about the use of your data and provide you with easy ways to view and adjust your data and the privacy choices you’ve made.
  • You decide what happens with your data. We respect the choices you’ve made regarding your privacy.

Services
Picopoint Solutions offers its clients the ability to conduct WiFi-based measurements in retail spaces, shopping centers, or other locations, and also to interact with visitors. This allows our clients to gain better insights into customer routes, further improve on-site service, and potentially offer interesting promotions. Other applications include optimizing the development and design of a measurement area, or improving service and security at events.

What Personal Data Is Processed?
Every smartphone has WiFi. Thanks to a MAC address, each smartphone can uniquely identify itself on WiFi networks. Our WiFi sensors measure the presence of your WiFi device’s MAC address. Picopoint Solutions encrypts and anonymizes these MAC addresses immediately after measurement, making a personal link to individuals impossible. Additionally, we collect non-traceable user information regarding average ages, catchment area based on postcode (how far visitors are willing to travel to a destination), and selected language. An email address is necessary to contact visitors if needed, for example, for a special offer or practical matters. In some cases, external services are used to improve functionalities in our system, see data processors. You agree to this anonymous data transaction by accepting the terms and conditions of the specific Wi-Fi service where these data processors are utilized.

What Data Do Our Clients Receive?
Our clients only receive access to aggregated and anonymized data from us. This includes information on numbers, average age, most frequently counted postcode, dwell time, or walking routes. Email addresses are used for a client’s email program.

Data Deletion & Right to Erasure
We respect your privacy and provide a clear path for you to manage or delete the personal data associated with your use of our Guest Wi-Fi service. In accordance with global data protection regulations, you have the right to request the permanent removal of your data from our systems.
If you want Picopoint Solutions to perform data erasure, please follow the steps bellow.

What Happens to Your Data
– All profiles linked to the provided MAC address will be removed from our systems.
– Historical (anonymized) data will not be affected.
– You will then no longer be included in future analyses.
– You will no longer have access to the service.
– Any ongoing (possibly paid) WiFi access will expire.

Processing Time
Picopoint Solutions strives to process all deletion requests as quickly as possible. This will often happen within the next business days, but at least within 30 days of receipt. Picopoint Solutions strives to process this request as quickly as possible.

Remove me from the system
To stop data collection immediately, you can always choose to turn off your WiFi, or forget the Wi-Fi network in your Wi-Fi settings.
To initiate Data Erasure, please provide your devices’ MAC address (required).
Optionally, provide your e-mail address (it helps us to find your profile, we will not use it to contact you):



Where Can I Find This Information?

  • Android: Settings, About phone, Status, Wi-Fi MAC address
  • iPhone: Settings, General, About, Wi-Fi Address


If you want to contact us by e-mail instead, you can send your request to info@picopoint.com.
For email communication, you can unsubscribe via the unsubscribe link at the bottom of every email. You will then no longer be contacted by email.
For any other questions regarding your privacy while using our service, please contact our Privacy Officer at info@picopoint.com.

Data Processors
A data processor is a specialized service that analyzes large amounts of raw data to recognize patterns and trends. By sending specific user data to such a processor, system functionalities can be improved. The processing is done anonymously, and the privacy of the individual user is protected.

The following services are used in certain cases: