These are challenging times for retailers. The Internet is transforming the way we shop. Online shopping has become common practice and people are almost always online on their mobile device. Retailers are truly in need of a solid omni-channel strategy. Picopoint helps retailers achieve this by transforming wireless networks into effective and powerful marketing tools. Learn more about in-store behavior and enrich your customer profiles. Integrate on- and offline marketing and engage your customers with relevant and well-timed marketing.
Know who visits your stores
Knowing and understanding customers’ needs and behavior is of vital importance for retailers. The digitization of society offers new opportunities to better understand your customers and not only online in your webshop. Picopoint’s wireless solutions make it possible to better understand in-store behavior than ever before. You can track who visits your store, even when they don’t buy anything. You can learn how often they visit, how long they stay and what their in-store movements are. And by using tools such as heat mapping you gain insights in dwell times, hot spots and much more.
Enrich customer profiles
Because of our ability to recognize your customers, we can link the collected information with your CRM data. This allows you to enrich customer profiles with in-store behavioral information.
Relevant and well-timed marketing
Picopoint’s wireless solutions allow for two-way marketing and communication. You can reach customers with relevant and well-timed marketing, based on proximity and their profiles, while in the store. You have a brand new, easy to use touch point, a digital channel for your in-store point of sales campaigns.
Integrate on- and offline marketing
This solution isn’t just a new touch point. It allows you to further integrate on- and offline marketing. It closes the marketing loop because it enables you to execute profile based in-store location based marketing and allows you to measure campaign effectiveness which can be utilized to improve the on- and offline marketing campaigns. This is your new touch point in your omni-channel marketing strategy.
And much more…
- Branded guest access;
- Marketing dashboard;
- Heat mapping;
- Proximity analysis and marketing;
Get in touch
Do you want to get your customers connected, gain more customer insights and have more sales through relevant and well-timed marketing campaigns? Please don’t hesitate to contact us. We would be happy to answer any of your questions and help you to improve on-site communication with your customers.