ASDA Group

asda
Case Roll out of superior quality and high speed branded guest access in the ASDA stores.
   
Objective Enforce the ASDA brand, offering of easy access guest WiFi, collect e-mail addresses for e-marketing purposes, generate extra traffic to website. Offer advanced and real-time analytics: number of visitors, concurrent users, dwell time, loyalty (returning visitors).
   
Result Today more than 675 ASDA locations connect to wireless networks via our Gatekeeper platform. Customers can login via multiple login methods (e-mail, Facebook, SMS) on the branded landing page. The branded marketing analytics dashboard provides ASDA with real-time and historic insights in customer behavior along with the benchmark option, which allows them to compare certain time frames and store performance.
   

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Posted in Industries, Retail.